Born to last through decades of changing trends, PORSCIA YEGANEH® bridges the gap between ancient culture and modern wear for legendary FOREVERLUXURY - All MADE IN ITALY
Crafting ForeverLuxury: A Reimagined of Luxury
Within the realm of PORSCIA YEGANEH®, luxury undergoes a transformation, evolving into a timeless journey, an eternal odyssey of innovation, elegance, and authenticity. Here, the founder reshapes luxury, infusing it with vitality that defies trends, breathing life into a concept known as Forever Luxury—a testament to craftsmanship prioritizing quality over quantity, where artisanal expertise meets cultured design, enduring beyond fleeting trends.
Craftsmanship Perfected: All MADE IN ITALY
Porscia Yeganeh is an expert on matters of taste. She embodies the true spirit of the connoisseur as she masterfully blends heritage and avant-garde, wisdom and wit. A niche ForeverLuxury brand, PORSCIA YEGANEH® achieves excellence by rethinking the concept of luxury and believing in a creative process that favors quality over quantity, where meticulous artisanal expertise meets cultured design.In the heart of Italy, where craftsmanship reigns supreme, a new era of distinction emerges. Renaming the universal manufacturing label to All MADE IN ITALY heralds an era of transparency and integrity. Encapsulated within Italy’s legacy, each creation bears the mark of authenticity, ensuring unwavering commitment to quality and ethical practices.
Sustainability:A Commitment to Ethical Practices
Beyond the confines of trends, sustainability lies at the core of our brand’s ethos. Embedded within our DNA is a dedication to ethical practices and the support of local artisans. As stewards of the planet, we strive to revolutionize the fashion industry while preserving its beauty for generations to come.
The Cultural Fusion: Persia Meets Rome
From the rich hues of Persian carpets to the enduring architectural marvels of Rome's Colosseum, our creations resonate with a symphony of cultural fusion. Inspired by the intricate artwork of Persian carpets and the weathered beauty of Colosseum’s ancient broken walls, each piece embodies the essence of our brand's cultural distinction, weaving together tradition and innovation in harmonious unison.
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Carry The Past, Build The Future
At PORSCIA YEGANEH®, the past serves as the foundation, guiding the journey into the future. Through the philosophy of Carry The Past Build The Future, the brand honors its heritage while paving the way for a new era of innovation and creativity.
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”Rethinking Quality. Forever Luxury. All MADE IN ITALY - By Porscia Yeganeh”
MY VISION
My journey in fashion has always been driven by a profound passion for self - expression and an instinct to stand out rather than to blend in. Rejecting the lure of high - end price tags, I chose to forge a unique style that speaks to individuality rather than conformity.
SELF EXPRESSION
This ethos of distinctive self - expression fueled a rebellion against mainstream fashion, setting the f oundation for what would become the essence of my brand: forever luxury. I believe the true worth of fashion lies in unique and original designs that are not only meticulously crafted with unwavering attention to detail but also uphold rigorous social, env ironmental, and quality standards.
THE BIRTH OF PORSCIA YEGANEH®
Influenced by my experiences as a self - made, well - traveled, multilingual individual, I ’ ve infused my brand with the values of enduring design and masterful craftsmanship. The goal is to insp ire a movement that encourages fashion lovers to define their own style, to make lasting choices beyond the transient trends.
Bringing luxury fashion to you is a privilege that I deeply value. I am dedicated to redefining the industry by offering pieces th at not only stand the test of time but also carry the stories of their wearers from one generation to the next. The melding of Persian artistry with Roman architectural inspiration in each design is a homage to a rich legacy, a commitment to exclusivity an d heritage that continues to elevate the luxury experience.
JOIN THE LEGACY
Discover the PORSCIA YEGANEH® difference, where each piece is a narrative of self - expression. Embrace designs that transcend time, crafted to not only wear but also to tell a story. Stand with us as we champion the timeless over the temporary and celebrate authentic luxury. #CarryThePastBuildTheFuture
DISCOVER: MY STORY